BK Safetywear — Recovery Dashboard

Weekly Clicks

433

vs 863 peak (−50%)

Impressions / Day

9,871

vs 18,059 peak (−45%)

Pages Completely Gone

0 impressions in Apr vs Jan

Redirects Live

added this session

Need Rebuilding

category pages, not just search redirects

Ads Spend / Wk

~£380

W15 total across all campaigns

Best Performing

ProductHero

11.85x ROAS W15

Recovery ETA

May+

4–8 wk lag on redirects

What happened: ~27 Feb 2026, a mass product deletion created 4,118 GSC 404 errors. Google began deranking the site ~3 weeks later (W11, Mar 15). Impressions fell from 18k/day to ~9k/day — a 45% drop. Clicks fell from 863/week to 433/week. Revenue collapsed from ~£112K to ~£20K/month. Recovery work: 16 redirects live, high-value pages being rebuilt. Expect first GSC signal improvement in early May.

Weekly Clicks — 13 Jan to 13 Apr

Week	Clicks	Impr/Day	Signal
W03 Jan 13	828	17,877	Peak
W04 Jan 20	863	18,059	Peak
W05 Jan 27	860	16,989	Peak
W06 Feb 3	813	17,066	Stable
W07 Feb 10	820	17,041	Stable
W08 Feb 17	761	16,398	Deletion ~Feb 27
W09 Feb 24	758	16,367	404s appearing
W10 Mar 8	814	15,919	Brief hold
W11 Mar 15	686	15,598	Drop begins
W12 Mar 22	622	12,650	Sharp fall
W13 Mar 29	507	10,373	Accelerating
W14 Apr 5	433	9,871	Still declining

Device Split — Jan vs Apr

Device	Jan Clicks	Jan Pos	Apr Clicks	Apr Pos	Change
Mobile	2,073	10.2	1,268	10.3	−39%
Desktop	1,777	16.2	1,038	15.3	−42%
Tablet	77	6.6	66	7.6	−14%

New Pages Gaining in Apr (not in Jan top 100)

Page	Apr Impr	Clicks	Pos
/hi-vis-waterproof-trousers.html Chris's new page — redirect target	1,062	10	13.7
/hi-vis-trousers.html Cargo trousers redirect target	2,703	8	17.2
/portwest-s172-cotton-comfort-t-shirt-orange.html	2,249	13	9.7
/hi-vis-t-shirts.html	1,954	4	19.1
/security-footwear.html	1,363	4	18.0
/urban54-hi-vis-superior-vest.html	732	6	6.7
/leo-workwear-ecoviz-ct01-bideford-superior-hi-vis-cargo-trousers.html	961	5	7.0

GSC — Pages with 100% Impression Loss (Jan → Apr) 29 pages · confirmed from top-100 comparison

All 29 pages below had zero impressions in Mar–Apr vs Jan–Feb. These are completely deindexed or dropped from all rankings. Annual impression estimate = Jan baseline × 12. Pages marked Redirect Done already have rules in place. Pages marked Needs Redirect or Rebuild still need action.

URL	Jan Impr	Jan Clicks	Annual Est	Status	Destination / Notes	Action
/hi-vis-sweatshirts-hoodies.html	4,698	14	~56,400	Redirected → Search	/search/for/hi-vis-sweatshirts-hoodies/	Rebuild
/hi-vis-joggers-and-shorts.html	3,000	40	~36,000	Redirected → Search	/search/for/hi-vis-joggers-and-shorts/	Rebuild
/ladies-hi-vis-vests.html	2,945	31	~35,300	Redirected → Search	/search/for/ladies-hi-vis-vests/	Rebuild
/hi-vis-jackets.html	6,534	9	~78,400	Redirected	Done by Chris	Done
/hi-vis-bomber-jackets.html	3,093	7	~37,100	Page Rebuilt	Rebuilt by Chris — copy improved 15 Apr	Done
/urban54-hi-vis-superior-waistcoat-royal-blue.html	3,226	7	~38,700	No Redirect	Colour-specific — needs Royal Blue variant SKU	Redirect
/v12-footwear.html	4,703	9	~56,400	No Redirect	Brand page — check if V12 still on site	Redirect
/leo-workwear-wtl01-o-...orange.html	2,195	14	~26,300	Redirected	/WTL01-O-LEO-M(R).html	Done
/leo-workwear-w11-y-lynton-...yellow.html	1,639	14	~19,700	Redirected → Search	/search/for/leo+hi+vis+vest/	Done
/leo-workwear-bw01-o-torrington-...bodywarmer.html	3,206	10	~38,500	No Redirect	Leo BW01 bodywarmer — check if on site	Redirect
/leo-workwear-hi-vis-hoodie-sweatshirt-ss04-o-goodleigh.html	5,316	9	~63,800	No Redirect	Leo SS04 hoodie — check if on site	Redirect
/leo-workwear-bideford-ct01-o-...cargo-trousers-orange.html	1,310	7	~15,700	No Redirect	Also appearing in Plausible 404s	Redirect
/leo-workwear-jt01-o-hawkridge-...jogging-trousers.html	1,700	8	~20,400	No Redirect	Leo JT01 jogging trousers orange	Redirect
/leo-workwear-sj01-y-hi-vis-softshell-jacket-yellow.html	746	12	~8,900	No Redirect	Leo SJ01 softshell yellow	Redirect
/leo-workwear-a04o-hi-vis-executive-jacket-orange.html	548	11	~6,600	No Redirect	Leo A04O executive jacket	Redirect
/leo-workwear-w05-pk-pilton-pink-hi-vis-vest.html	4,287	6	~51,400	No Redirect	Leo W05 pink hi-vis vest — pink is a popular search	Redirect
/uneek-hoodies.html	1,561	6	~18,700	No Redirect	Uneek brand category	Redirect
/uneek-clothing-uc101-classic-polo-shirt-220gsm.html	1,400	7	~16,800	No Redirect	Uneek UC101 product page	Redirect
/uneek-uc301-classic-t-shirt-180gsm.html	859	10	~10,300	No Redirect	Uneek UC301 product page	Redirect
/portwest-dx4.html	835	11	~10,000	No Redirect	DX4 range landing page — many DX4 products still live	Redirect
/portwest-rt27-hi-vis-7-in-1-traffic-jacket.html	603	9	~7,200	No Redirect	Portwest RT27 product page	Redirect
/result-core.html	556	6	~6,700	No Redirect	Result brand sub-range	Redirect
/result-fleece.html	561	7	~6,700	No Redirect	Result brand fleeces	Redirect
/amblers-safety-fs32-s3-waterproof-safety-boots.html	823	7	~9,900	No Redirect	Amblers FS32 product	Redirect
/arc-flash-compliant-trousers-leggings.html	934	12	~11,200	No Redirect	Arc flash category page	Redirect
/hi-vis-vests-class-3-long-sleeve.html	940	8	~11,300	No Redirect	Class 3 long sleeve vests category	Redirect
/work-wear-colchester.html	539	12	~6,500	No Redirect	Local landing page — Colchester	Redirect

Live Pages — Ranking Dropped Significantly (not 404s)

URL	Jan Impr	Apr Impr	Drop	Jan Pos	Apr Pos	Notes
/size-guide.html	32,710	10,445	−68%	4.9	5.2	Domain trust collateral — will self-recover
/orn-workwear.html	16,121	5,686	−65%	3.9	6.6	Position dropped 3 places — significant CTR loss
/hi-vis-clothing.html	8,536	0	−100%	16.4	—	Page still live (200) but completely deranked
/hi-vis-coloured-vests.html	7,588	0	−100%	16.3	—	Page still live (200) but completely deranked
/portwest-workwear-trousers.html	8,449	6,057	−28%	6.5	7.6	Top traffic page — position slipped
/portwest-workwear.html	5,184	3,778	−27%	9.3	11.0	Brand hub — position fallen off page 1
/portwest-footwear.html	6,026	4,657	−23%	6.9	8.4	Position dropped 1.5 — CTR impact

Redirects Added This Session (15 Apr 2026) All verified: source = 404, destination = 200

Old URL	Destination	Type	Confidence
/hi-vis-trousers-waterproof.html	/hi-vis-waterproof-trousers.html	Category Page	⭑ Highest priority — was #2 organic page
/hi-vis-cargo-trousers.html	/hi-vis-trousers.html	Category Page	⭑ 119 clicks in 90 days despite being 404
/urban54-hi-vis-class-3-superior-sleeved-waistcoat-orange-navy.html	/1271ONVM.html	Deep Link	Pre-selects orange/navy, size M
/hi-vis-sweatshirts-hoodies.html	/search/for/hi-vis-sweatshirts-hoodies/	Search	Rebuild recommended — 56k annual impr
/hi-vis-joggers-and-shorts.html	/search/for/hi-vis-joggers-and-shorts/	Search	Rebuild recommended — 40 clicks/month
/ladies-hi-vis-vests.html	/search/for/ladies-hi-vis-vests/	Search	Rebuild recommended — 31 clicks/month
/portwest-kx3.html	/search/for/portwest+kx3/	Search	KX3 is a range — 36 products on site
/portwest-ap15-sg-lr18-micro-foam-glove-pack-of-12pairs.html	/search/for/portwest+ap15/	Search	Pack likely discontinued
/dickies-sh2004-two-tone-polo.html	/search/for/dickies+polo/	Search	Not found in API
/bolle-safety-baxter-baxpsi-safety-spectacles-platinum-clear.html	/search/for/safety+spectacles/	Search	Bolle brand removed
/stormtech-afh1w-ladies-boulder-thermal-shell-jacket.html	/search/for/ladies+jacket/	Search	Stormtech brand removed
/hi-vis-coolviz-plus-long-sleeve-polo-short-orange.html	/P15-O%252FNV-LEO-M.html	Deep Link	P15 orange/navy, size M
/leo-workwear-p15-ynv-wringcliff-coolviz-plus-sleeved-polo-shirt-yellownavy.html	/P15-Y%252FNV-LEO-M.html	Deep Link	P15 yellow/navy, size M
/leo-workwear-wtl01-o-starcross-womens-stretch-work-hi-vis-trousers-orange.html	/WTL01-O-LEO-M(R).html	Deep Link	Orange, M Reg (ladies trouser default)
/leo-workwear-w11-y-lynton-hi-vis-vest-superior-yellow.html	/search/for/leo+hi+vis+vest/	Search	W11 not found in product API
/amblers-safety-as605c-safety-boots-s3-wr-hro-src.html	301 already existed pre-session	Pre-existing	No action needed

Plausible 404 Events — Last 14 Days 59 unique URLs · ranked by hit count

URL	Hits	Sessions	Source	Status	Next Action
/leo-workwear-bideford-ct01-o-hi-vis-superior-go-rt-cargo-trousers-orange.html	4	3	Direct	No Redirect	Create redirect
/portwest-a113-polka-dot-plus-glove-pvc.html	4	4	Direct	Redirected	Redirect in place
/leo-workwear-l01-o-appledore-hi-vis-superior-cargo-overtrouser-orange.html	4	3	Direct	No Redirect	Create redirect
/1271YR.html	4	3	Direct	Redirected	Redirect in place
/evolution-comprehensive-catering-first-aid-point-blue-case.html	3	3	Direct	Redirected	Redirect in place
/leo-ecoviz.html	3	1	Google	Redirected	Redirect in place
/portwest-t500-vision-hi-vis-jacket.html	3	3	Direct	Redirected	Redirect in place
/portwest-a125-nero-grip-glove-pu.html	2	2	Direct	Redirected	Redirect in place
/portwest-p200-ffp2-dust-mist-respirator.html	2	2	Direct	Redirected	Redirect in place
/portwest-a198-antistatic-pu-fingertip-gloves.html	2	2	Direct	Redirected	Redirect in place
/evolution-fap36-eyewash-catering-first-aid-point.html	2	2	Direct	Redirected	Redirect in place
/orn-clothing-manchester-mens-premium-polycotton-long-sleeve-shirt.html	2	2	Direct	Redirected	Redirect in place
/dickies-sh64250-mens-oxford-weave-short-sleeve-shirt.html	2	2	Direct	Redirected	Redirect in place
/portwest-iw30-heavy-duty-hand-wipes-50-wipes.html	2	2	Direct	Redirected	Redirect in place
/official-text-hi-vis-orange-waistcoat.html	2	2	Direct	Redirected	Redirect in place
/portwest-a150-fortis-grip-glove.html	2	2	Direct	Redirected	Redirect in place
/ladies-hi-vis.html	2	2	Direct	Redirected	Redirect in place
/dickies.html	2	2	Direct	Redirected	Redirect in place
/urban54-hi-vis-class-3-superior-sleeved-waistcoat-orange-navy.html	2	2	Direct	Redirected	Redirect in place
/steward-text-badge-white.html	2	2	Direct	Redirected	Redirect in place
/staff-text-hi-vis-waistcoat-orange.html	2	2	Direct	Redirected	Redirect in place
/amblers-safety-as605c-safety-boots-s3-wr-hro-src.html	2	2	Direct	Redirected	Redirect in place
/portwest-s437-corporate-traffic-jacket.html	2	2	Direct	Redirected	Redirect in place
/portwest-safety-waist-wader-s5.html	2	2	Direct	Redirected	Redirect in place
/portwest-fr89-bizflame-8812-shirt.html	2	2	Direct	Redirected	Redirect in place
/leo-workwear-wtl01-o-starcross-womens-stretch-work-hi-vis-trouser-orange.html	2	1	Direct	No Redirect	Create redirect
/uneek-uc101-classic-polo-shirt-220gsm.html	2	2	Direct	Redirected	Redirect in place
/portwest-p203-ffp2-valved-dolomite-respirator-x10.html	2	2	Direct	Redirected	Redirect in place
/dickies-sh64200-mens-oxford-weave-long-sleeve-shirt.html	2	2	Direct	Redirected	Redirect in place
/amblers-safety-fs996-digging-plate-s3-safety-boots.html	2	2	Direct	Redirected	Redirect in place
/portwest-a120-pu-palm-glove.html	2	2	Direct	Redirected	Redirect in place
/hi-vis-coolviz-plus-long-sleeve-polo-short-orange.html	14	6	Direct	Redirected	Redirect in place
/result-womens-huggy-jacket-r198f.html	1	1	Direct	Redirected	Redirect in place
/portwest-s810-bolton-painters-bib-brace.html	1	1	Direct	Redirected	Redirect in place
/leo-workwear-s12-wrafton-hi-vis-class-3-ris-3279-tom-superior-sleeved-vest.html.	1	1	Direct	No Redirect	Create redirect
/dickies-fc9536-elora-ladies-trainer.html	1	1	Direct	Redirected	Redirect in place
/portwest-pw21-indirect-vent-goggle.html	1	1	Direct	Redirected	Redirect in place
/1120frz-hi-vis-class-2-lfs-vest-waistcoat-zipped-orange.html	1	1	Direct	Redirected	Redirect in place
/dickies-fa9006s-norden-ii-safety-shoe.html	1	1	Direct	Redirected	Redirect in place
/portwest-s463-hi-vis-bomber-jacket-red.html	1	1	Direct	Redirected	Redirect in place
/workwear-trousers-shorts.html	1	1	Direct	Redirected	Redirect in place
/medic-hi-vis-executive-waistcoat-yellow-emerald-green.html	1	1	Direct	Redirected	Redirect in place
/kustom-kit-kk780-womens-fitness-top.html	1	1	Direct	Redirected	Redirect in place
/result-work-guard-r349f-womens-safety-trainer.html	1	1	Direct	Redirected	Redirect in place
/fr247-fr-everyday-coverall.html	1	1	Direct	Redirected	Redirect in place
/dickies-sh11125-crew-neck-sweatshirt.html	1	1	Direct	Redirected	Redirect in place
/jsp-hardcap-aerolite-5cm-short-peak.html	1	1	Direct	Redirected	Redirect in place
/portwest-t181-hi-vis-vision-t-shirt.html	1	1	Direct	Redirected	Redirect in place
/CT01-O%2FNV-LEO-30S.html	1	1	Direct	No Redirect	Create redirect
/martial-oh1504-medium-duty-black-nitrile-disposable-gloves-x-500-pairs.html	1	1	Google	Redirected	Redirect in place
/dickies-wd884-redhawk-super-work-trousers.html	1	1	Direct	Redirected	Redirect in place
/kustom-kit-kk405-augusta-premium-polo.html	1	1	Direct	Redirected	Redirect in place
/portwest-pj52-hi-vis-contrast-bib-and-brace-unlined.html	1	1	Direct	Redirected	Redirect in place
/clifton-iso-20471-class-2-lfs-anti-static-waistcoat-orange.html	1	1	Direct	Redirected	Redirect in place
/portwest-s117-easycare-oxford-shirt-long-sleeves.html	1	1	Direct	Redirected	Redirect in place
/visitor-text-hi-vis-waistcoat-orange.html	1	1	Direct	Redirected	Redirect in place
/kustom-kit-kk972-champion-polo.html	1	1	Direct	Redirected	Redirect in place
/portwest-a511-fortis-welding-gauntlet.html	1	1	Direct	Redirected	Redirect in place
/dickies-wd4902-gdt-premium-jacket.html	1	1	Direct	Redirected	Redirect in place

Losing Queries — Jan vs Apr clicks dropped

Query	Jan	Apr	Δ	Jan Pos	Apr Pos
waterproof hi vis trousers	14	3	−79%	2.5	8.0
hi vis waterproof trousers	15	3	−80%	2.9	5.8
portwest safety boots	14	5	−64%	5.6	7.7
portwest work trousers	48	22	−54%	3.9	5.5
portwest workwear	33	19	−42%	4.3	5.5
waterproof jacket and trousers	7	0	−100%	5.7	—
portwest coveralls	7	0	−100%	7.4	—
portwest trousers	6	0	−100%	4.6	—
hi vis joggers	6	0	−100%	8.6	—
leo hi vis trousers	4	0	−100%	9.4	—
high vis waterproof trousers	4	0	−100%	4.0	—
traffic management ppe	4	0	−100%	4.2	—
leo workwear	21	16	−24%	7.0	5.8

Stable / Gaining Queries bright spots in the recovery

Query	Jan	Apr	Δ	Jan Pos	Apr Pos
cotton polo shirts	4	12	+200%	5.2	5.7
bizweld overalls	4	7	+75%	2.5	2.7
orn work trousers	4	5	+25%	7.5	7.5
traffic management uniform	—	7	New	—	1.0
r238x gilet	6	6	0	2.3	1.9
portwest bib and brace	13	8	−38%	4.2	3.3
bk safetywear	27	24	−11%	1.8	1.2
railway ppe clothing	—	7	New	—	1.1
workwear exeter	6	4	−33%	3.0	3.0

Google Ads — Campaign Weekly ROAS (W12–W16) W12 = Mar 17 · W16 = Apr 14 (partial)

Campaign	Bidding	W12 Spend	W12 ROAS	W13 Spend	W13 ROAS	W14 Spend	W14 ROAS	W15 Spend	W15 ROAS	Trend
PMax: ProductHero	tROAS	£236	6.69x	£245	4.90x	£200	7.19x	£85	11.85x	Best performer
PMax: Smart Shopping	tROAS	—	—	£111	3.82x	£98	1.10x	£59	5.17x	Volatile
PMax: Everything	tROAS	—	—	£3	14.6x	£44	29.4x	£56	3.98x	Small budget · erratic
Shopping: Best Sellers	tROAS 5x	£33	1.53x	£42	3.05x	£17	1.21x	£19	0x	tROAS too high
Dynamic (DSA)	CPC	£2	0x	£8	29.9x	£21	0x	£1	0x	DSA · occasional fluke conv

Google Ads — Issues & Actions

Issue	Detail	Status	Action
Disapproved Ad Search Campaign · Hi Vis Trousers ETA	Final URL /hi-vis-cargo-trousers.html was 404. DESTINATION_NOT_WORKING. ETA cannot be edited via API (deprecated 2022).	Auto-Pending	Redirect now live — Google will auto-re-approve in 1–3 days. Long term: create RSA in UI pointing to /hi-vis-trousers.html.
Shopping: Best Sellers tROAS 500% — £0 W15	Best ever ROAS was 3.05x (W13). Target of 5x is unachievable — algorithm can't find valid auctions so throttles spend.	Wasting Budget	Lower tROAS to 2.5x or remove target temporarily. Has converted historically so keep the campaign — just loosen the constraint.
PMax Asset Groups All 3 campaigns · all POOR	No images/headlines/descriptions loaded beyond bare minimum. Still converting well despite POOR rating.	Low Priority	Add product images and headlines to asset groups when bandwidth allows. Not blocking conversions.
GMC — 50 non-eligible products 115 missing attribute issues	Mainly apparel missing gender, age_group, colour, size. Products not serving in Shopping at all. Affects Henbury, Kariban, Portwest shirts, Regatta, Supertouch.	Feed Work Needed	Push supplemental feed with missing attributes. Was in-progress before this session.
Dynamic (DSA) £17 spend W14 · 0 conv	Serving on branded and generic terms. Low volume. One fluke £250 conversion on £8 spend in W13 (attribution noise).	Monitor	Keep negatives in place. Not worth pausing — provides branded coverage at low cost.

Google Ads — Conversion Actions

Action	Type	Counting	Attribution	7d Conv
Purchases	WEBPAGE	ONE_PER_CLICK	Last Click 7d	13
(Changed Mar 4 2026 from MANY_PER_CLICK / DDA 30d — was over-reporting ~36%)

Top Search Terms (Apr 13)

Term	Campaign	Clicks	Cost
jsp evo2 safety helmet	Shopping: Best Sellers	2	£0.40
henbury h400 polo shirt	Dynamic	1	£0.21
bks work trousers	Dynamic	0	£0.00
blue high vis (×5 variations)	Shopping: Best Sellers	0	£0.00

PMax Asset Group Strength

Campaign	Asset Group	Status	Strength
PMax: Everything	Asset Group 1	Enabled	Poor
PMax: Everything	Asset Group 2	Enabled	Poor
PMax: Smart Shopping	Ad group - Products	Enabled	Poor
PMax: ProductHero	Products Only	Enabled	Poor
PMax: ProductHero	ProductHero	Paused	Poor

Prioritised Actions Remaining

Priority	Action	Impact	Effort	Status
P1	Redirect /hi-vis-jackets.html — 6,534 Jan impressions	High — 78k annual impr estimate	Done	Done
P1	Redirect /leo-workwear-hi-vis-hoodie-sweatshirt-ss04-o-goodleigh.html — 5,316 Jan impr	High — 64k annual impr estimate	10 min (check SKU)	To Do
P1	Redirect /leo-workwear-w05-pk-pilton-pink-hi-vis-vest.html — 4,287 Jan impr · pink hi-vis is a specific search	High — 51k annual impr estimate	10 min	To Do
P1	Lower Best Sellers tROAS from 5x to 2.5x — algorithm is throttling, £0 revenue last 2 weeks	Medium — £20/wk recovered	2 min in UI	To Do
P2	Rebuild /hi-vis-sweatshirts-hoodies.html as proper category page	Medium — 56k annual impr, search redirect is stopgap	1–2 hrs	Redirect in place
P2	Rebuild /hi-vis-joggers-and-shorts.html as proper category page	Medium — 40 clicks/month historically	1–2 hrs	Redirect in place
P2	Redirect /v12-footwear.html — 4,703 Jan impr · verify if V12 brand still on site	Medium — 56k annual impr	10 min	To Do
P2	Redirect /hi-vis-bomber-jackets.html — 3,093 Jan impr	Medium — 37k annual impr	Done	Done
P2	Redirect /leo-bw01, /leo-bideford-ct01, /leo-jt01 product pages (Plausible + GSC)	Medium — Leo deep links	15 min	To Do
P2	Create RSA for Search Campaign · Hi Vis Trousers — replace deprecated ETA	Low-med — ad will auto-re-approve anyway via redirect	15 min in UI	Redirect handling it
P3	GMC supplemental feed — push gender/age/colour/size for 50+ apparel products	Medium — restores Shopping eligibility for apparel	2–4 hrs	In Progress
P3	Uneek, Result, Portwest product page redirects (12 pages, lower traffic)	Low-medium	30 min	To Do
P3	PMax asset groups — upload images and copy to lift from POOR	Low — converting well already	2–4 hrs	Not urgent

Recovery outlook: The most impactful redirects are in place. Google should begin recrawling and restoring signals from mid-May. Key milestones to watch: (1) impressions stop declining in GSC by end of April; (2) waterproof trousers page back in position 5–8 range by late May; (3) weekly clicks returning to 600+ by June. The ProductHero PMax campaign is working well (11.85x ROAS W15) — keep it funded.

All Active Bluepark Redirects 310 rules · updated 2026-04-16 · from Bluepark redirect manager

Complete redirect map. Every RewriteRule currently active in Bluepark. Source URLs are old/deleted pages; destinations are where they now point. Types: Category/Page = live page, Deep Link = variant SKU pre-selecting colour/size, Search = search results fallback, Homepage = generic fallback.

Validation: All destinations verified returning 200 on 2026-04-16. MCP server now auto-validates before adding: blocks live source URLs (200), blocks broken destinations (404), suggests better product URLs when available.

Old URL (source)	Destination	Type
/1120frz-hi-vis-class-2-lfs-vest-waistcoat-zipped-orange.html	/all-hi-vis-vests-waistcoats.html	Category/Page
/1271YR.html	/1271YRM.html	Category/Page
/add-tci-gb-set-embroidered-logo-to-front-left-breast-ccl-logo-to-right-sleeve-andd-zero-to-left-sleeve-of-garments.html	/add-tci-gb-set-embroidered-logo-to-front-left-breast-ccl-logo-to-right-sleeve-and-zero-to-left-sleeve-of-garments.html	Category/Page
/AHV004-401-100.html	/	Homepage
/amblers-safety-as440-hybrid-metal-free-hi-leg-waterproof-safety-boot.html	/amblers-safety.html	Category/Page
/amblers-safety-as605c-safety-boots-s3-wr-hro-src.html	/amblers-safety.html	Category/Page
/amblers-safety-fs102-safety-boots.html	/amblers-safety.html	Category/Page
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